sales & conversion

Small businesses are always looking for ways to use their marketing budget as efficiently as possible. One of the many strategies is to incorporate TikTok, the fast-growing social media platform. But how can you use TikTok in your marketing? Should you pay for ads? Should you create content? We’ll outline just some of the ways to use this platform in your marketing. What Is TikTok? TikTok is a social media… Read More »11 Ways Small Businesses Can Use TikTok in Their Marketing

Wouldn’t it be great to find some simple tricks that would help you leap ahead of your competitors and see your small business soar to new heights? Well, I’ve got good news for you. I’ve been thinking a lot lately about growth hacks – little tricks you can use to fast-track your growth and increase your sales and profits. By definition, a hack is meant to be simple – something… Read More »7 Hacks to Help Your Small Business Grow

After the year we’ve all had, seeing a much brighter economic forecast for the year ahead is music to our ears. Now is the time to make sure you’re ready to take advantage of it! Here are 8 things you can do today to make the most of your opportunities in the year ahead. Target Trigger Events in Your Marketing In just about every sales process, there are trigger events… Read More »8 Ways to Get More Sales Opportunities in Your Pipeline in 2021

There are only two ways to increase profitability — to increase sales, or to cut expenses. Some strategies for increasing sales are huge undertakings. A new product line or a major marketing campaign cost major time and money. But without a major investment, you can increase your sales by improving your conversion rate — the percentage of users on a website or social media platform that completes a desired action.… Read More »The Scientific Approach to Growing Your Business